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Private strategy session
A 60-minute session to uncover your most marketable expertise, ideal buyer, and the transformation you can deliver.
YOUR EXPERTISE. OUR EXECUTION.
Done-For-You
$20K Launch System.
You bring the expertise. We build the offer, the sales engine, and the launch plan—so you can focus on delivering an experience worth paying for.
$20K is a revenue planning target, not a guarantee. Your results depend on your audience, offer, and execution.
12
Done-for-you deliverables
~30 days
From expertise to launch-ready
$5,000
One-time. No recurring fee.
Built once.
Launch it again and again.
YOU DON’T NEED ANOTHER COURSE
You need a launch.
Not another to-do list.
You know something people would pay to learn. But turning that knowledge into an offer, writing every email, setting up the tech, and figuring out how to sell it? That’s a whole different job.
This is where we come in. We build the system around your expertise. You show up for the part only you can do.
THE COMPLETE LAUNCH, NOT JUST THE IDEA
One investment.
Everything to get you launch-ready.
12 connected deliverables. Built specifically for your offer, your audience, and your next chapter.
02 / 12
Your custom virtual offer
A summit, challenge, cohort, or another paid 1-to-many experience—designed around your strengths.
03 / 12
Pricing & $20K sales plan
An offer price from $99–$1,999, a clear revenue target, and the exact number of seats to aim for.
04 / 12
Complete curriculum
Session titles, agendas, teaching outlines, exercises, and a thoughtful participant journey. All mapped out.
05 / 12
Stan Store & custom landing page
A custom landing page designed to turn visitors into buyers, plus your Stan Store offer listing, checkout, confirmation, and customer access instructions.
06 / 12
Launch messaging & copy
Your offer name, headline, positioning, sales arguments, FAQs, and answers to the objections that hold buyers back.
07 / 12
Email sales campaign
7–10 promotional emails, written and configured—from the first announcement to the final cart-close message.
08 / 12
Social media launch kit
15 posts or captions, five short-form video scripts, and story prompts to make showing up simpler.
09 / 12
DM & outreach campaign
Personal invitations, warm-lead messages, follow-ups, and a simple system to track your prospects.
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Live event infrastructure
Registration, onboarding, Zoom or similar meeting setup, reminders, and participant communications.
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Launch execution playbook
A specific promotional calendar, sales milestones, daily actions, and your post-event follow-up plan.
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Rehearsal & final handoff
A tested purchase and onboarding journey, a walkthrough of your event, and everything you need to run it.
No piecing together freelancers. No starting from scratch.
See your investmentA CLEAR PATH FROM IDEA TO LAUNCH
Your next launch.
Built in about 30 days.
A collaborative build. A complete handoff.
No mystery about what happens next.
01
Find your offer.
We start with a private strategy session. Together, we identify your buyer, your transformation, and the right format for your expertise.
STRATEGY & DIRECTION
02
We build the system.
We create your curriculum, sales page, emails, social content, outreach scripts, and event setup. You give input and approve the materials.
CREATION & SETUP
03
You’re ready to launch.
We test the customer journey, rehearse the plan, and hand over your launch playbook. You deliver the experience. The system is yours to reuse.
REHEARSAL & HANDOFF
A TARGET. NOT A GUESS.
Make the math
work for your offer.
A $20K launch starts with a clear plan. We help you choose your price, set your seat target, and build a campaign around the people you need to reach.
Different formats. Different prices. One intentional plan.
What a $20K revenue target can look like
Illustrative gross revenue scenarios, before fees and expenses. These are planning examples, not forecasts or guarantees of sales.
BUILT FOR PEOPLE WITH SOMETHING TO SHARE
You have the expertise.
Let’s put it to work.
For experts, creators, coaches, and professionals ready to turn what they know into a paid, 1-to-many virtual experience.
You have a skill, perspective, or process people want to learn.
You’re ready to build an offer—not just keep thinking about one.
You can participate, give feedback, and approve the work.
You’re prepared to promote and deliver your experience.
YOUR NEXT CHAPTER STARTS HERE
Your expertise deserves
more than a someday.
Get a launch system built around you—not a template you have to make work. One offer. One complete system. Yours to run again.
Strategy, creation, setup, and handoff. All included.
Done-For-You $20K Launch System
$5,000USD
One-time investment. No recurring fee.
All 12 custom-built deliverables
Approximately 30-day build
A reusable system—not a one-off launch
Continue to Arlan’s Stan Store to purchase.
VIP UPGRADE
Want us to run the
launch too?
The VIP Done-For-You Build & Launch adds a dedicated launch manager, promotional execution, and live-event support to everything in the $5,000 package.
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Dedicated launch manager
One primary team member assigned for the full 60 days, coordinating the build, campaign, delivery, and follow-up.
02 / 09
Weekly launch meetings
Weekly 30-minute working sessions with your launch manager to keep everything moving.
03 / 09
Promotional execution
We schedule the approved emails and posts, manage the promotional calendar, and adjust based on performance.
04 / 09
Sales tracking
Daily sales monitoring during your enrollment window, with reports and recommendations.
05 / 09
Live-event producer
A team member runs the logistics behind the scenes during your live sessions, while you focus on teaching.
06 / 09
Participant experience
Registration support, reminder emails, attendance tracking, replay distribution, and participant communications.
07 / 09
Campaign adjustments
Messaging, emails, and calls to action tuned to your actual launch performance.
08 / 09
Post-launch follow-up
Replay and follow-up emails, customer feedback organized, and the campaign prepped for its next run.
09 / 09
Personal oversight
Your original strategy session, plus an additional 30-minute review with you before launch.
HOW THE 60 DAYS WORK
DAYS 1–20
Build.
Your team creates the offer, curriculum, sales infrastructure, and campaign. Your dedicated launch manager coordinates it all.
DAYS 21–35
Sell.
Your team executes the approved promotional campaigns, monitors sales, and adjusts messaging while you engage your audience.
DAYS 36–50
Deliver.
You teach your virtual experience. Your live producer manages the agreed sessions and participant logistics.
DAYS 51–60
Follow up.
Your team handles replays, post-event communications, results analysis, and a repeatable launch playbook.
What your live-event producer handles
Zoom setup, welcome, and technical logistics
Chat, questions, and engagement monitoring
Links, worksheets, and purchase drops
Breakout rooms, polls, and transitions
Session recording and replay delivery
Attendance and engagement tracking
Includes up to 12 hours of live production support—enough for a three-day summit or several shorter workshops. A six-week cohort with 12–18 live sessions is quoted separately.
VIP Done-For-You Build & Launch
$12,500USD
One-time fee · 60-day engagement.
Everything in the $5,000 flagship package
A dedicated launch manager for 60 days
We execute your promotion and track sales
Live-event production while you teach
Continue to Arlan’s Stan Store to purchase.
A FEW THINGS YOU MIGHT BE WONDERING
Good questions.
Straight answers.
What exactly am I buying?
A custom-built launch system for one paid virtual experience, with all 12 deliverables listed above. This is a done-for-you service—not a course, template bundle, or coaching-only program.
Is $20K in revenue guaranteed?
No. $20K is a planning target, not a revenue promise. Your sales plan maps out pricing and seat targets, but actual results depend on your audience, demand, promotion, execution, and other factors.
What do I need to do?
You bring your expertise, participate in the strategy session, provide input, and approve the materials. You are responsible for delivering the virtual experience and carrying out the launch actions in your playbook.
How long does the build take?
The system is built over approximately 30 days. Timing depends on the scope of your experience and timely input and approvals.
What kind of virtual experience can we build?
A 1–3-day summit, a 14–30-day challenge, a six-week cohort, or another suitable 1-to-many experience. The format is selected around your expertise, ideal buyer, and the transformation you offer.
Can I use the system more than once?
Yes. The system is designed to be reusable. Run your challenge again, reopen your cohort, or host another summit without rebuilding the entire launch from scratch.